Case Study
Building a sustainable, scalable and future proof business from the ground up with Adaptive Marketing Program.
“Strategy is everything. I’m taking it all apart and starting again with what I’ve learned and with the support from Adaptive.”
Gary Lintern, Director - Photography Experiences UK
Gary Lintern is the founder and director of Photography Experiences in the UK, a company that offers unique photography and stargazing workshops, events and education in North East England.
One of the biggest challenges of Gary’s business model was the seasonality of his training and tours.
“Normally summer for me is a pretty bad time in business because most of the photography I teach is night photography and dependent on dark skies. In the UK, we have three months where it doesn't get fully dark.”
“I want a business that is sustainable, and is bringing money in all year round.”
Gary was ready to take things to the next level in his business as he set out to transition all his training to 100% online. The plan was to pre-record everything with additional Q&A sessions hosted on Zoom and offer that as an evergreen digital training. That way, he can do most of the work during the day, spend time with his family at night and unlock economies of scale not possible with the limitations of small in-person events.
The question was however, how to gain the skills he needed to effectively market these online.
The Adaptive Marketing Program
As a business owner dedicated to investing in professional development, Gary had Paul, Melissa and the Adaptive Marketing Program on his radar for a long time. So when he decided his next business move was to gain support with marketing, joining Adaptive seemed like the obvious choice. “I needed to fill some gaps,” Gary says, “I wanted to get better at marketing, writing copy and selling.”
“I was already in a high-ticket program but just felt that I needed to look elsewhere for that support. And I knew Paul especially had the expertise to help me with that. Every time he interacted with me, he helped me. And there's not many people I can say that about. And it was then just a natural choice to move over to Adaptive when the time was right.”
Leveraging the Adaptive advantage
With the extensive Adaptive catalog of trainings, resources and access to expert support, business owners can create a customized business action plan. Leveraging the parts of the program that will make the biggest impact in their business right now.
Gary came into the Adaptive Marketing Program with a clear focus which translated into a very strategic and action-oriented approach. And at just four months into the program, that approach is helping him make big changes in his business, fast!
Leveraging the Adaptive advantage
With the extensive Adaptive catalog of trainings, resources and access to expert support, business owners can create a customized business action plan. Leveraging the parts of the program that will make the biggest impact in their business right now.
Gary came into the Adaptive Marketing Program with a clear focus which translated into a very strategic and action-oriented approach. And at just four months into the program, that approach is helping him make big changes in his business, fast!
✅ High level strategic coaching
“I've attended every office hours that Paul has run and found them incredibly useful. Not just the advice he gave me, but what he told the other people was so good, and so applicable that I could use that too.”
“Now, I’m going back through some of the recordings of the past office hours recordings with Paul to also learn from those and taking notes.”
✅ Expert conversion copywriting
“I am submitting something every month to have copy written for me and every week to have a review, because not only do I have a back catalog of courses, but also sales pages. And before I start moving on with sales pages and rewriting some of them, I need to get feedback. So every week, I'm getting feedback on a different offer in a different sales page. And actually, if that's all I ever got from Adaptive, it would be worth it.”
“I will then be rewriting all of my sales pages based on the advice I've had from the reviews. It's too early to measure the impact of the ad copy I’ve had written, but I think our cost per engagement is coming down from about 23 pence to 14 pence. Which is good.”.
✅ Future proof tech
“I knew I needed it, I just hadn't decided on a direction to head in.”
“I’ve been moving a lot of stuff over from Kajabi to Searchie. And I realise the reason people move so infrequently is because of the work involved. Now, I think I've got the right tech solution for the business. And that was just from a quick conversation with tech coach Phyllis, she was able to tell me the exact thing I needed.”
“That feels a lot better. It means my business is set up to be future proof and respond to unlimited demands.”
✅ Business flexibility
With Adaptive, business owners can be as interactive with other members as much or as little as they have capacity for, without compromising the value gained from the program. “[Interacting with the community] In the high ticket program I was on previously was consuming a lot of my time.” Gary explains. “and actually, once I left that program, it felt liberating. I'd been paying for something like $1,000 a month. And when I left it, I didn't feel like I lost something, I felt like I got my life back.”
There are so many valuable aspects to Adaptive that members can pick and choose what parts of the program works best for their business and life. That flexibility put Gary back in control of his time, helping him feel empowered as a business owner.
✅ Return on investment
“I think about my investment in the Adaptive Marketing Program differently. I don’t see this as a high ticket program that I'm paying monthly installments for, I'm thinking of this in the same way as paying for virtual staff. I would think nothing about spending $500 a month on a member of my virtual team to help me with marketing. But, I'm not going to get somebody of Paul and Melissa's caliber, even for a few hours a week on a retainer for that amount of money.”
✅ Return on investment
“I think about my investment in the Adaptive Marketing Program differently. I don’t see this as a high ticket program that I'm paying monthly installments for, I'm thinking of this in the same way as paying for virtual staff. I would think nothing about spending $500 a month on a member of my virtual team to help me with marketing. But, I'm not going to get somebody of Paul and Melissa's caliber, even for a few hours a week on a retainer for that amount of money.”
“I think strategy is everything. I’m taking it all apart and starting again with what I’ve learned and with the support from Adaptive. But it's not just strategy, there are tactics too and at a much higher level than what I've been previously using. I also know that if anything doesn't work in terms of tactics, like in a particular funnel, or in an advert, there's always an expert I can reach out to just zoom call away.”
